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How it works
What we calculate
How the Profit Margin Calculator Works
Purpose: understand your per-unit profitability by translating between markup and profit margin, then putting your result in context using industry benchmarks.
Inputs you provide
- Industry/Niche: selects a reference benchmark for typical margins.
- COGS (Cost of Goods Sold): the direct per-unit cost (materials, manufacturing, purchase price).
- Calculation Method:
- Markup β Price: enter a target markup %; we compute the selling price and resulting margin.
- Price β Margin: enter a current selling price; we compute your actual margin and markup.
What the tool calculates
- Selling Price (if using markup) with:
Price = COGS Γ (1 + Markup%) - Gross Profit per unit:
Price β COGS - Profit Margin % (profit as a share of price):
(Price β COGS) Γ· Price Γ 100 - Markup % (profit relative to cost):
(Price β COGS) Γ· COGS Γ 100 - Benchmark comparison: we compare your margin to your industry's average and show whether you're above/near/below.
Disclaimer: Benchmarks are directional and may not reflect your exact model. Unless you include them in COGS, indirect costs (overhead, payment fees, shipping, taxes, returns) aren't captured. Treat outputs as planning references, not financial adviceβvalidate with your own unit economics and market feedback.