Product Pricing Calculator
How This Tool Works
Step-by-step
- Enter Net Cost: Your per-unit true cost before taxes.
- Target Margin %: The % of the final selling price that you want to be profit (ex: 40%).
- VAT Rate: Optional. If you charge VAT/sales tax, include it so you see gross pricing.
- Quantity: Optional. Lets you see totals for bulk orders (total revenue, total profit).
What we calculate
- Selling price you need to hit your desired margin.
- Markup % (how much above cost you’re charging).
- Profit per unit in dollars.
- Break-even price (your floor).
- Gross vs Net when VAT applies, so you don’t underprice after tax.
Why this matters
If your markup is too low, you’ll struggle to cover fees, shipping, returns, fulfillment, marketing, etc. If it’s high, you might be in “premium pricing” territory — which can work, but you’ll need to justify it with positioning, packaging, bundle value, or brand.
AI Analysis (Free vs Premium)
After you click Get AI Analysis, you’ll get 1 tailored pricing insight today. Premium users unlock deeper breakdowns (discount strategy, wholesale vs DTC price bands, positioning angle, etc.) and can run AI any time.
Free plan: 1 AI analysis / day. Premium: unlimited.
Want Deeper Guidance?
📊 Unlimited AI pricing analyses instead of 1/day
💡 Specific recommendations for how to raise price (without losing customers)
🧾 VAT-aware and region-aware hints for margin protection
📦 Bundling & upsell strategy ideas to lift perceived value without raising COGS