Influencer Rate Calculator
Calculate fair rates and generate professional offers
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Influencer Post Metrics
Platform:
Instagram
TikTok
YouTube
Views (from their latest post):
Likes:
Comments:
Your Average Order Value ($):
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Average Order Value (AOV)
This is the average amount a customer spends per purchase on your website or store.
How to calculate:
Total Revenue ÷ Number of Orders
Example:
$1,500 revenue from 20 orders = $75 AOV
Why it matters:
Used to calculate how many sales you need to break even on influencer payments.
Views Cap (for Pay Per Views option):
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Views Cap Protection
This sets the maximum number of views you'll pay for, protecting you from viral content costs.
How it works:
If an influencer's post gets 500K views but your cap is 100K, you only pay for 100K views.
Recommended caps:
• Small budget: 50,000 views
• Medium budget: 100,000 views
• Large budget: 250,000+ views
Why use caps:
Prevents unexpected high costs if content goes viral.
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